FOR IMMEDIATE RELEASE:
CASIO G-SHOCK REVEALS FIRST-EVER COLLABORATION WITH ASICSTIGER
Limited Edition Timepiece Combines Advanced Functionality With a Stylish Aesthetic
DOVER, NJ, JUNE 14, 2018 – Today, Casio G-SHOCK unveils its first-ever collaboration timepiece with streetwear brand ASICSTIGER, the GBA800AT-1A. The new limited edition watch combines advanced Japanese technology with a forward-thinking aesthetic for an updated GBA800 that captures the essence of G-SHOCK and ASICSTIGER.
The GBA800AT-1A features a matte white face with red accents on the hour and minute hands for easy readability in line with the distinctive ASICSTIGER sneaker design patterns. The case back is engraved with the ASICSTIGER logo, and its packaging is reminiscent of the box that the brand’s sneakers come in.
The watch silhouette is the GBA800 Training Timer, G-SHOCK’s new series featuring Bluetooth connectivity for tracking fitness activity. Using a built-in accelerometer to measure daily steps taken and walking/running pace, the GBA800 displays daily steps taken and progress to the goal on the watch face. Using Bluetooth®, the watch pairs with a smartphone and sends data to the G-SHOCK Connected app, allowing users to track and view the daily steps they take and the calories they burn.
The GBA800AT-1A also comes equipped with standard G-SHOCK technology and additional features including:
- 200M water resistance and Shock resistance
- Dual Time
- Multiple daily alarms
- 1/100th second stopwatch with 200 lap memory
- Target alarms (up to 10 times)
- Interval Countdown timer (up to 5 times)
- 12/24 hour formats
- Hand retract function
- Double auto LED lights
- 48.6 mm case
The GBA800AT-1A will retail for $160 and beginning in July 2018 and can be purchased at G-SHOCK retailers, including Macy’s, gshock.com, select fashion boutiques and the G-SHOCK Soho Store.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.