Casio G-SHOCK Announces First-Ever Connected MT-G Timepiece at Baselworld

FOR IMMEDIATE RELEASE:

CASIO G-SHOCK ANNOUNCES FIRST-EVER CONNECTED MT-G TIMEPIECE AT BASELWORLD
Luxury Men’s Model Now Features Bluetooth Capabilities, New Construction and Slimmer Design

MESSE BASEL, SWITZERLAND, MARCH 22, 2018 -Casio G-SHOCK introduces the first-ever connected men’s MT-G model at Baselworld: the MTGB1000-1A. This high-end men’s model, now re-designed with a slimmer case and new band structure, is the first in the series to boast Bluetooth® capabilities and BLE time-sync. It will be on display at the Casio

Part of G-SHOCK’s luxury MT-G men’s collection, which is known for its metal and resin hybrid construction, the MTGB1000-1A features a polished look, complete with a redesigned core guard box frame, which yields a 1.11mm slimmer and 1.58 mm smaller case width. In addition, a new band structure composed of urethane and fine resin are affixed to one another by screws, then securely affixed to the case with metal parts.

The MTG-B1000 keeps accurate time anywhere in the world using the Connected Engine module, which connects to a time server via a paired smartphone or using radio wave time-calibration signals. The watch connects to the G-SHOCK Connected smartphone app to enable the user to easily set the world time and alarms from the app. The app also collects and analyses usage data from the watch to realize various features such as reminding the user to charge the watch and warning about possible magnetic interference.

The model also comes with premium features such as G-SHOCK’s Multi-Band 6 Atomic Timekeeping Technology, which provides accurate timekeeping virtually anywhere via radio signals from up to six different transmitters worldwide. The MTGB1000-1A also features a sapphire crystal to protect against scratching and tough solar technology.

The watch also comes equipped with standard G-SHOCK technology of 200M water resistance and shock resistance, in addition to dual dial world time (up to 300 cities selectable within the app), a full auto Super Illuminator LED light, stopwatch and countdown timer, daily alarm, and full auto calendar – all in a 51.92mm case.

The MTGB1000-1A will retail for $800 beginning in July 2018 and will be available for purchase at select Macy's, select jewelers, shopcasio.com, and the G-SHOCK Soho Store.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.