FOR IMMEDIATE RELEASE:
CASIO ANNOUNCES LAUNCH OF NEW G-MS WOMEN’S COLLECTION
The MSGS200 Timepieces Offer Trendy Metal Details and Practical Functions
DOVER, NJ, JUNE 27, 2018 – Casio America, Inc. announced today the newest addition to their women’s line of timepieces with the G-MS Watch Collection. A mix of trendy metal details and practical features, the G-MS line is designed to reflect the strength and beauty of today’s active, modern woman.
An extension of the G-SHOCK brand known for its absolute toughness, the new MSGS200 Collection, the first in the new G-MS line, features a resin band with stainless steel bezel. The bezel treatment is made of forged stainless steel and features mirror and hair-line finishing on the surface to enhance the overall look. These new spring/summer introductions feature analog digital time displays and come in three colorways; MSGS200-7A sports a white resin band with silver bezel; MSGS200G-1A a black resin band with rose gold bezel; and the MSGS200G-7A has a white resin band and rose gold bezel.
Whether spending the day at the office, heading to happy hour or running to an appointment, the MSGS200 not only complements a range of fashion styles but also includes practical features:
- Water resistance up to 100 meters
- Shock resistance
- Solar Powered Battery
- Super Illuminator LED Light
- World Time (31TZ/48 Cities)
- Full Auto Calendar
- Daily Alarm
- 1/100th Second Stopwatch
- Countdown Timer
Casio’s new G-MS MSGS200 Collection will retail for $150 to $170 and be available at select jewelers, gshock.com, and the G-SHOCK Soho store. For more information about these women’s watches, visit Casio’s G-SHOCK.com
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.