The first BABY-G shock-resistant watch for women was released in 1994 and celebrates its 25th anniversary this year. To help celebrate the special occasion, Casio is collaborating with the The Pokémon Company on a special edition of the BABY-G watch inspired by Pikachu, the 25th Pokémon in the Pokédex.
The numbers “0:25” are printed on the band loop, while on a black base, the watch band is decorated with neon, polygon-style Pikachu lightning marks, and Poké Balls. The design of the dial references the original game screen, giving a very 90’s feel. A polygon-style Pikachu appears when the EL backlight is turned on, and Pikachu’s rear view is engraved on the back cover. Even the packaging is specially shaped like a Poké Ball.