FOR IMMEDIATE RELEASE:
JUST IN TIME FOR MOTHER’S DAY
Casio’s Portfolio of Timepieces Offer Stylish and Functional Gift Options
DOVER NJ, May 7, 2019 — With Mother’s Day around the corner, gift givers may still be searching for the perfect gift. This year, Casio America, Inc. suggests presenting the special woman in your life with a new timepiece. From sophisticated to sporty, Casio’s portfolio of timepieces provides options that not only complement a variety of trends and lifestyles, but include functional features worthy of mom.
Vintage
For timeless style in a variety metallic color combinations, look no further than Casio’s Vintage Collection of timepieces. From silver to gold, and even rose gold, the Vintage Collection complements a broad range of fashion palates from simple and classic to retro glam. Additionally, each timepiece comes equipped with features busy moms will appreciate including a countdown timer, daily alarm, auto calendar and more. The Vintage Collection is available for a MSRP of $55-$65, depending on the model, and is available at select fashion boutiques, Macy’s, and Casio.com.
G-MS
For moms seeking a polished look, the G-MS line of timepieces offers a blend of absolute toughness with an upscale aesthetic. Metal G-MS models feature a compact, metal bezel and band in luxe tones of silver (MSG200D-7A) and rose gold (MSGS200DG-4A) and are equipped with Tough Solar power, which generates electricity from sunlight as well as indoor lighting, so mom doesn’t have to worry about regular battery changes. Additionally, they feature LED illumination for easy reading, even in the dark, ensuring a seamless transition from daytime style to a night out on the town. Additional features include 100 meter water resistance, shock resistance, 1/100th second stopwatch, countdown timer, and more. The full line of G-MS timepieces are available for a MSRP of $150-$240, depending on the model, and are available at select fashion boutiques, Macy’s, and GSHOCK.com.
S Series
For those moms who sport a more athleisure style, the S Series line of watches from G-SHOCK Women were designed to combine a feminine look with a nod to the brand’s popular men’s silhouettes in a slightly smaller size. For fitness inspired technology such as step tracking capabilities, the GMAS130PA-4A in pastel pink and GMAS130PA-1A in black allow mom to keep track of the many steps she takes during the day. These models include an automatic step counter display, which provides an achievement indicator percentage, an activity graph of the last five hours, and a non-active alert, so users can easily assess their progress throughout the day. The full line of S Series timepieces are available for a MSRP of $99-$160, depending on the model, and are available at select fashion boutiques, Macy’s, and GSHOCK.com.
For more information on Casio’s collection of timepieces, please visit Casio.com.
About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.
Vintage
For timeless style in a variety metallic color combinations, look no further than Casio’s Vintage Collection of timepieces. From silver to gold, and even rose gold, the Vintage Collection complements a broad range of fashion palates from simple and classic to retro glam. Additionally, each timepiece comes equipped with features busy moms will appreciate including a countdown timer, daily alarm, auto calendar and more. The Vintage Collection is available for a MSRP of $55-$65, depending on the model, and is available at select fashion boutiques, Macy’s, and Casio.com.
G-MS
For moms seeking a polished look, the G-MS line of timepieces offers a blend of absolute toughness with an upscale aesthetic. Metal G-MS models feature a compact, metal bezel and band in luxe tones of silver (MSG200D-7A) and rose gold (MSGS200DG-4A) and are equipped with Tough Solar power, which generates electricity from sunlight as well as indoor lighting, so mom doesn’t have to worry about regular battery changes. Additionally, they feature LED illumination for easy reading, even in the dark, ensuring a seamless transition from daytime style to a night out on the town. Additional features include 100 meter water resistance, shock resistance, 1/100th second stopwatch, countdown timer, and more. The full line of G-MS timepieces are available for a MSRP of $150-$240, depending on the model, and are available at select fashion boutiques, Macy’s, and GSHOCK.com.
S Series
For those moms who sport a more athleisure style, the S Series line of watches from G-SHOCK Women were designed to combine a feminine look with a nod to the brand’s popular men’s silhouettes in a slightly smaller size. For fitness inspired technology such as step tracking capabilities, the GMAS130PA-4A in pastel pink and GMAS130PA-1A in black allow mom to keep track of the many steps she takes during the day. These models include an automatic step counter display, which provides an achievement indicator percentage, an activity graph of the last five hours, and a non-active alert, so users can easily assess their progress throughout the day. The full line of S Series timepieces are available for a MSRP of $99-$160, depending on the model, and are available at select fashion boutiques, Macy’s, and GSHOCK.com.
For more information on Casio’s collection of timepieces, please visit Casio.com.
About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.