FOR IMMEDIATE RELEASE:
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Chari & Co
Located on the Lower East Side of New York City.
The bicycle shop CHARI&CO attracts not only competitive riders, but also artists and skaters, giving rise to a free atmosphere. New York is a chaotic and messy place, but you never get bored riding through the streets here. Back in the day, there were many places for street culture heads to meet up. Unfortunately, there are not so many today.
CHARI&CO’s backyard fills the gap, serving as a hangout spot for riders, artists, skaters, and even neighborhood kids. The voices and personalities that come together in this space form the foundation of our brand.
G-SHOCK PARTNERS WITH CHARI & CO FOR LIMITED EDITION COLLABORATION WATCH
GA500 Collaboration Model Nods to Tough Bicycle Design
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Chari & Co
Located on the Lower East Side of New York City.
The bicycle shop CHARI&CO attracts not only competitive riders, but also artists and skaters, giving rise to a free atmosphere. New York is a chaotic and messy place, but you never get bored riding through the streets here. Back in the day, there were many places for street culture heads to meet up. Unfortunately, there are not so many today.
CHARI&CO’s backyard fills the gap, serving as a hangout spot for riders, artists, skaters, and even neighborhood kids. The voices and personalities that come together in this space form the foundation of our brand.