FOR IMMEDIATE RELEASE:
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Eric Haze
Born in 1961, native New York icon Eric Haze has been making his impact felt in the worlds of art and design for over three decades. As one of the first legitimate street artists to emerge above ground professionally, Eric Haze is widely recognized as one of the original pioneers of hip-hop graphic design, street wear, and artist driven limited edition products. The new millennium has also seen Haze return to his roots as a painter, featuring his fine artwork in a number of exhibitions around the world including New York, Los Angeles, Hong Kong and Paris. Haze currently directs his brand, design and art studios out of their headquarters in Brooklyn NY, where he also lives with his wife, actress Rosie Perez.
G-SHOCK PARTNERS WITH ARTIST ERIC HAZE ON NEW LIMITED-EDITION WATCH FOR 35TH ANNIVERSARY
Latest Partnership Reveals the New GA700 Collaboration Model
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Eric Haze
Born in 1961, native New York icon Eric Haze has been making his impact felt in the worlds of art and design for over three decades. As one of the first legitimate street artists to emerge above ground professionally, Eric Haze is widely recognized as one of the original pioneers of hip-hop graphic design, street wear, and artist driven limited edition products. The new millennium has also seen Haze return to his roots as a painter, featuring his fine artwork in a number of exhibitions around the world including New York, Los Angeles, Hong Kong and Paris. Haze currently directs his brand, design and art studios out of their headquarters in Brooklyn NY, where he also lives with his wife, actress Rosie Perez.