G-SHOCK Introduces New S Series Vivid Color Collection


G-SHOCK S Series Vivid Color Collection

New Collection Features Vibrant Pops of Color for the Fall Season

Dover, NJ, September 13, 2016 - Today, Casio G-SHOCK Casio G-SHOCK announces the S Series Vivid Color Collection, which features four new shades slated for release just in time for the fall season. Available in various vibrant hues, the Vivid Color Collection includes the GMAS110VC-2A in bright blue, GMAS110VC-3A in turquoise, GMAS110VC-4A in neon pink and GMAS110VC-8A in bright yellow, adding a distinctive pop of color perfect for any women’s casual or athleisure look.

Each model is equipped with standard G-SHOCK technology, including 200M Water Resistance, Shock Resistance, Magnetic Resistance, a bright LED Light, World Time with 29 time zones that include 48 cities + UTC, 4 Daily Alarms and 1 Snooze, 1/1000th second Stopwatch, Countdown Timer, and 12/24 Hour Formats, all in a 45.9mm case.

The GMAS110VC-2A, 3A, 4A and 9A will retail for $130 USD beginning in October at the G-SHOCK NYC SoHo store, select Macy’s, select fashion boutiques, and www.gshock.com.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.