G-SHOCK Commemorates 35th Anniversary with New Limited Edition Collection



New Models Feature Matte Black Finish on Five Men’s Models

DOVER, NJ, August 31, 2017 -Today, Casio G-SHOCK introduces the new collection, which features a newly developed, matte-black finish created in celebration of brand’s upcoming 35th anniversary. The collection is comprised of four existing G-SHOCK models in the new colorway, including the GW500 (GW5035A-1), GG1000 (GG1035A-1A), GA700 (GA735A-1A) and GA100 (GA135A-1A), as well as a brand new model – the GA800 (GA835A-1A) – and will boast a gold IP band keeper with the words “SINCE 1983" and gold IP case back with the G-SHOCK 35th Anniversary logo engraved on it.

As each model features a variety of additional capabilities, the MUDMASTER GG1035A-1A model offers premium features such as a mud-resistant structure and G-SHOCK’s twin-sensor technology of a digital compass and thermometer, while the GA735A-1A includes 3D bold hands, a five year battery and a hand retract function. The GA135A-1A features magnetic resistance, a speed indicator and mute function, and the GA835A-1A has thinner, mid-size case, a three-hand combination analog-digital display, dual time and LAP memory.

The entire collection comes equipped with G-SHOCK’s legendary structure of 200M water resistance and shock resistance and includes other technology such as world time (ranging between 29 and 31 time zones), multiple daily alarms, a stopwatch and countdown timer, EL or LED lights, and 12/24hr formats.

With case sizes of 42.8mm, 55.3mm and 53.4mm, the GW5035A-1, GG1035A-1A and GA735A-1A will retail for $350, $370 and $140, and will be available for purchase beginning in October 2017 at standard G-SHOCK retailers, including Macy's, shopcasio.com, and the G-SHOCK Soho Store. The GA135A-1A and GA835A-1A come with 51.2mm and 48.6mm cases, and will retail for $160 beginning in October 2017 exclusively at the G-SHOCK Soho Store.

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