G-SHOCK Announces New Addition to Men's Luxury MT-G Line

FOR IMMEDIATE RELEASE:

G-SHOCK ANNOUNCES NEW ADDITION TO MEN’S LUXURY MT-G LINE
New Model Crafted in Japan Features Silver and Gold Accents

DOVER, NJ, June 13, 2017 – Today, Casio G-SHOCK introduces the latest addition to the men’s MT-G line, the MTGS1000D-1A9 model, which was meticulously crafted in at Casio’s Yamagata Factory in Japan. Combining classic metal shades of silver and gold, the new model features accents of both colors across the bezel and face, for an update on the timeless mixed-metal look.

One of the brand’s premium men’s collections, the MT-G is created specifically for those who have a refined and professional style. This latest model features a stainless steel and fine resin composite band, as well as G-SHOCK’s Multi-Band 6 Technology, which provides accurate timekeeping virtually anywhere on the globe, ensured by receiving terrestrial radio signals from up to six transmitters worldwide, depending on the user’s home city setting. Other premium MT-G features include Triple G Resist to guard against shock, vibration and centrifugal forces, as well as a sapphire crystal to prevent scratching, and tough solar technology for self-charging capabilities.

In addition, the timepiece comes equipped with a unique core guard structure to realize G-SHOCK’s legendary shock resistance structure and is 200M water resistant. Other technologies include world time (29 cities + UTC), daily alarm, a full auto calendar, 1/20th second stopwatch and countdown timer.

The MTGS100D-1A9 will retail for $900 beginning in July and will be available for purchase at select Macy’s, select Jewelers, gshock.com, and the G-SHOCK Soho Store. About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

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