FOR IMMEDIATE RELEASE:
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Robert Geller
Robert Geller is a celebrated menswear fashion designer who has garnered a cult following, especially for his Robert Geller Second label, a cut and sew collection designed to be an elegant interpretation of classic athletic wear. He launched his career at Marc Jacobs in 2001 upon graduating from RISD. He then joined forces with patternmaker Alexandre Plokhov to revamp the New York based brand, Cloak. Cloak gained acclaim and won a prestigious grant from the Vogue/CFDA fashion fund in 2004. In 2007, Geller launched his eponymous brand, which secured several prestigious awards including the CFDA's "Swarovski Award for Menswear" in June 2011 and his most recent nomination for the most coveted CFDA Menswear Designer of the year award. Geller also launched a denim collection in 2015, and continues to collaborate with interesting brands each season.
G-SHOCK AND ROBERT GELLER ANNOUNCE FIRST EVER G-STEEL COLLABORATION WATCH
Limited Edition Men’s Model Inspired by Tokyo City Landscape
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Robert Geller
Robert Geller is a celebrated menswear fashion designer who has garnered a cult following, especially for his Robert Geller Second label, a cut and sew collection designed to be an elegant interpretation of classic athletic wear. He launched his career at Marc Jacobs in 2001 upon graduating from RISD. He then joined forces with patternmaker Alexandre Plokhov to revamp the New York based brand, Cloak. Cloak gained acclaim and won a prestigious grant from the Vogue/CFDA fashion fund in 2004. In 2007, Geller launched his eponymous brand, which secured several prestigious awards including the CFDA's "Swarovski Award for Menswear" in June 2011 and his most recent nomination for the most coveted CFDA Menswear Designer of the year award. Geller also launched a denim collection in 2015, and continues to collaborate with interesting brands each season.