Casio Introduces the Newest Timepiece to its Edifice Collection

FOR IMMEDIATE RELEASE:

ERA500DB-1A Mens Watch

CASIO INTRODUCES THE NEWEST TIMEPIECE TO ITS EDIFICE COLLECTION
ERA500DB-1A Offers Sophisticated Design and Enhanced Features

DOVER, NJ, November 17, 2015 – Casio America, Inc. is excited to announce its latest  EDIFICE men’s timepiece – the ERA500DB-1A. This fashionable, yet functional timepiece is equipped with a Super Illuminator Auto LED light, Dual Dial Display, and more, making it an essential accessory for the work day or weekend.

“We are always looking for new ways to provide cutting edge technology to our consumers as well as high quality products that will keep up with their busy lifestyles," said David Johnson, vice president of Casio’s Timepiece Division. “Thanks to new and exciting features like Dual Dial Display and a World Time format, the ERA500DB-1A is perfect for any businessman on the go, combining quality and functionality in an attractive package."

The ERA500DB-1A has a Dual Dial Display, which is ideal for the man who spends a lot of time in the air or on the road. This timepiece’s main dial displays the Home Time (the time and date of the user’s current location), while the inset dial displays the World Time (the current time in another major city) in a 12-hour format. Additionally, the ERA500DB-1A has a Super Illuminator Auto LED light, which allows users to brighten the dial of their timepiece which improves visibility in dimly lit environments.

Designed with a stainless steel case, bezel and band, the ERA500DB-1A’s watch face features a 3D Dial with Neo-brite luminous hands, mineral glass, and a one-touch 3-fold clasp.

Other key features of the ERA500DB-1A include:

  • 100M Water Resistant
  • Day/Date Display
  • 5 Alarms
  • 1/100th Sec. Stopwatch (60Min)
  • Countdown Timer (60Min)
  • Thermometer
Casio’s EDIFICE ERA500DB-1A timepiece is available now at select jewelers and retailers nationwide for a MSRP of $270.

For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

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