Casio G-SHOCK Unveils Collabortive Fitness Timepiece With Legendary Boxing Brand Everlast

FOR IMMEDIATE RELEASE:


EVERLAST

CASIO G-SHOCK UNVEILS COLLABORTIVE FITNESS TIMEPIECE WITH LEGENDARY BOXING BRAND EVERLAST
Limited-Edition GBA800 Model Comes with Bluetooth Connectivity for Step Tracking and Interval Workouts


DOVER, NEW JERSEY, APRIL 22, 2019 — Today, Casio G-SHOCK announces an all-new timepiece made in collaboration with Everlast, the preeminent brand in boxing since 1910. The new GBA800EL-4A arrives in a matte red reminiscent of boxing gloves, with the world-famous Everlast logo engraved on the case back. The distinguished logo also appears on the dial and band, with the model’s LED backlight feature highlighting the brand’s motto, “Choice of Champions" on the digital front display.


The GBA800EL-4A is made with the modern fitness enthusiast in mind, equipped with a three-axis acceleration sensor to keep track of step count as well as walking/running pace. The digital display also shows the step count and hourly step graph, while the status indicator displays the target achievement rate.



Arriving with Bluetooth connectivity capabilities via the G-SHOCK Connected app, users can see graphs of steps taken, as well as calories burned broken down by five metabolic equivalent (MET) levels for each day, week and month. The app can also display the exact location on a map where the wearer’s steps were taken, perfect for tracking outdoor runs or workouts this summer.


The new GBA800 model is also ideal for interval workouts, allowing wearers to configure up to 20 sets of five timers on the app and then send the created workout to the watch to start training right away.


The GBA800EL-4A also comes equipped with standard G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Dual Time
  • Auto Super Illuminator LED light
  • Step Counter
  • Stopwatch and countdown timer
  • 5 daily alarms
  • 12/24 Hr. Time Formats

The GBA800EL-4A will retail for $160 and will be available for purchase beginning in July at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and www.gshock.com.


About Everlast
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Dustin Poirier and Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Visit www.everlast.com for all the latest information.


About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.