FOR IMMEDIATE RELEASE:
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".In 2013, G-SHOCK celebrated their 30th anniversary. About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Marcelo Burlon
Officially based in Milan but actually spending most of his time on planes, Marcelo Burlon trots around the globe as a much sought-after party organizer, DJ, creative director, photographer, nightlife wizard and much more. Knowing too well that one has to think local but act global, Marcelo Burlon operates under the moniker County of Milan: a multi-culti blender of fashion, music, nightlife, extreme beauty, and now a complete clothing line - which has created a global phenomenon. Drawing in iconographic elements from different cultures, Marcelo creates his very own symbology and celebrates diversity. Wherever he goes and whatever he does, Marcelo leaves a mark. For more information, visit www.marceloburlon.eu.
CASIO G-SHOCK AND MARCELO BURLON GO FOR ROUND TWO
Italian Designer Marcelo Burlon Introduces a Second G-SHOCK Collaborative Model
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up".In 2013, G-SHOCK celebrated their 30th anniversary. About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com. About Marcelo Burlon
Officially based in Milan but actually spending most of his time on planes, Marcelo Burlon trots around the globe as a much sought-after party organizer, DJ, creative director, photographer, nightlife wizard and much more. Knowing too well that one has to think local but act global, Marcelo Burlon operates under the moniker County of Milan: a multi-culti blender of fashion, music, nightlife, extreme beauty, and now a complete clothing line - which has created a global phenomenon. Drawing in iconographic elements from different cultures, Marcelo creates his very own symbology and celebrates diversity. Wherever he goes and whatever he does, Marcelo leaves a mark. For more information, visit www.marceloburlon.eu.