FOR IMMEDIATE RELEASE:
CASIO G-SHOCK UNVEILS NEW G-MS TIMEPIECE AND ITS SLIMMEST WOMEN'S CASE
Latest Model Arrives with Metal Rose Gold Bezel and Black Polyurethane Band
DOVER, NEW JERSEY, FEBRUARY 19, 2020 - Today, Casio G-SHOCK announces the latest addition to its refined lineup of women's G-MS timepieces. Boasting an eye-catching slim 10.5mm thin case, the new model comes with custom detailing including a flat, rose gold IP metal bezel, pyramid cut index, and octagonal shaped crown button, made to accentuate any look.
The new MSGS500G-1A also comes with the sleek yet tough finishes that the G-MS collection is known for, including a durable polyurethane, all-black band that upholds the luxurious look of the slimmer timepiece.
The MSGS500G-1A also arrives with advanced technical features including tough solar technology for self-charging capabilities.
Additionally, the new watch comes equipped with standard G-SHOCK technology, which includes:
- 100M water resistance and shock resistance
- Daily alarm
- Full auto calendar
- Low Battery Alert
The MSGS500G-1A will retail for $220 and will be available for purchase starting this March at selected G-SHOCK retailers including Macy's, G-SHOCK Soho Store, and gshock.com.
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CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.