Baby-G Taps into Minimalist Style for Fall

FOR IMMEDIATE RELEASE:

Baby-G Taps into Minimalist Style for Fall
Casio’s October Launch Revisits Classic Digital Design

DOVER, NJ, October 19, 2017 - This fall season, return to time-tested cool with the latest timepiece from Casio America, Inc. The fan-favorite BGD560 model is launching in an array of neutral colorways for a versatile timepiece that embraces simplicity and understated style. The ideal accessory for everyday, this functional watch pairs well with everything from athleisure to office attire to streetwear.

A feature in wristwatch collections for decades, the design takes cues from vintage digital timepieces with a rectangular face surrounding an EL-lit display. Available in black, pearl white and muted pink, the BGD560 is equipped with shock- and water-resistance up to 200 meters, world time, daily alarms, stopwatch and countdown timer capabilities, and 12/24 hour formats.

“The clean design of the BGD560 is a staple in the Baby-G line," said Dave Johnson, Vice President of Casio’s Timepiece Division. “This fall, we’re bringing our brand’s heritage look to life in simple, muted colorways for a watch that stands the test of time."

Casio’s new BABY-G watch retails for $79 and will be available at Macy’s, select fashion boutiques, shopcasio.com and at the G-SHOCK Soho Store. For more information about these women’s analog-digital watches, visit www.baby-g.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information visit our website at www.casio.com.

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