Baby-G Taps into Minimalist Style for Fall

FOR IMMEDIATE RELEASE:

Baby-G Taps into Minimalist Style for Fall
Casio’s October Launch Revisits Classic Digital Design

DOVER, NJ, October 19, 2017 - This fall season, return to time-tested cool with the latest timepiece from Casio America, Inc. The fan-favorite BGD560 model is launching in an array of neutral colorways for a versatile timepiece that embraces simplicity and understated style. The ideal accessory for everyday, this functional watch pairs well with everything from athleisure to office attire to streetwear.

A feature in wristwatch collections for decades, the design takes cues from vintage digital timepieces with a rectangular face surrounding an EL-lit display. Available in black, pearl white and muted pink, the BGD560 is equipped with shock- and water-resistance up to 200 meters, world time, daily alarms, stopwatch and countdown timer capabilities, and 12/24 hour formats.

“The clean design of the BGD560 is a staple in the Baby-G line," said Dave Johnson, Vice President of Casio’s Timepiece Division. “This fall, we’re bringing our brand’s heritage look to life in simple, muted colorways for a watch that stands the test of time."

Casio’s new BABY-G watch retails for $79 and will be available at Macy’s, select fashion boutiques, shopcasio.com and at the G-SHOCK Soho Store. For more information about these women’s analog-digital watches, visit www.baby-g.com.

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